Latest News: Daniel Molano was interviewed by Adexchanger.
Internet marketing agency VirKet based in Mexico City, Mexico announced last month that it had signed on with Kenshoo and its search engine marketing (SEM) platform products – Kenshoo Enterprise (for large, corporate clients) and Kenshoo Local (for managing many smaller advertisers). See the release.
Daniel Molano, Chief Strategy & Product Officer at VirKet, discussed the deal and internet marketing momentum in his region with AdExchanger.
AdExchanger: You were involved in adopting Kenshoo Enterprise, Kenshoo Local as well as reviewing its capabilities initially. What was the trigger for deciding to go with Kenshoo?
Daniel Molano: We felt we had already heard many things about Kenshoo in the past…
Continue reading: Daniel Molano's Interview