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"Caffeine" Google Is About To Destroy Bing And Yahoo – The Market Share War Has Been Won Again
We have been following the top 3 search engines closely since Bing was announced (I'm talking Google, Bing and Yahoo). So it's time to discuss the upcoming world shaking update by the big G, Google Caffeine.
It is perfectly understandable why Google is losing market share, other than the massive publicity campaign Bing has deployed.
And although Google has always been the leading victor, the future of the almighty was looking quite blurry.
But why? I have several opinions regarding this matter.
Here's just a few of them:
- The famous "Google Dance" causes unbearable volatility. The search results just shift too much. I'm talking about a page 1 result being on page 56 the next day, for no apparent reason.
- You could even see authority pages drop out of the index in a matter of seconds, just because they received 30,000 viagra/cialis backlinks thrown in by the competitor. The competition SHOULD NOT be able to knock down someone using questionable methods (also known as black hat techniques).
- Aged sites/domains have more weight than the new ones, so even if your site was "voted for" (linked to) 10,000 times more, the oldest one could quite possibly receive a better position.
- Same thing applies to "Brands". For some unknown reason the Google algorithm decides to give corporate branding more weight than to smaller companies or sites. Well, we want our search engine to give us the best results, not the best corporate results.
- Relatively irrelevant results… and I don't mean spam. If you Google "Business Consulting", the first search result will be something like "How to Start a Consulting Business" – which is not that far off, but that's obviously not what people are looking for when Googling that term.
Anyway, the list goes on. Basically they just played too much with an almost perfectly stable algorithm, and that costed them a huge chunk of spare change (just a few billion).
But I'm not here to rant about Google, I'm actually here to praise them. Code name Google "Caffeine" is simply amazing! Launch that baby and say bye bye to Yahoo and Bing.
I'm not sure about the black hat techniques still working or not (I don't do nor endorse such activity), but my points 1, 3, 4 and 5 have all been taken care of splendidly.
Apparently brands have less weight, the age doesn't count as much anymore, the results are extremely relevant and also spam free! But best of all, the results are more congruent.
Unless it's obvious spam, the rankings shift naturally. Based on flawless factors such as relevant authority backlink popularity (the number of relevant links received by sources of authority and/or trust).
And as an added bonus, the classic organic search results seem to take precedence over video, images, news etc…
Caffeine is definitely going back to the roots of what made them almost a monopoly in the search engine industry to begin with (not that a monopoly is a good thing, but fact is they almost were).
So Google, you're back in game with Google Caffeine. Not that you guys were ever out of it, but you were unreasonably losing market share to the competition. I congratulate you on this upcoming update.
Yahoo and Bing be prepared.
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"Daniel Molano is an Information Marketer, Internet Business Consultant and bestselling author of 'The Newbie Blueprint' system. Although his true passion is to help others succeed online. Daniel is currently the COO of Increase Visibility Mexico - The #1 Online Marketing Firm In The World (
Comments on "Caffeine" Google Is About To Destroy Bing And Yahoo – The Market Share War Has Been Won Again
@Cleaning Business:
I believe Google "Caffeine" is under the implementation stage right now, but I'm just speculating. Rankings have indeed shifted a lot since the past week.
Some people are complaining, but my rankings have only improved.
Google and Bing apparently share similar algorithms, which is precisely why rankings are good on both.
Yahoo has weird search results, they don't match with those of Google or Bing at all.
Which is also precisely why it's falling behind in the game (soon to be surpassed by Bing in market share).
I just did not get it. Did Google launched Caffeine or not? You are saying they are in a process and at the same time you sad that there are some changes in search results. And how it will change the SEO "game" after it is done?
Hey Candy,
I believe Google "Caffeine" is under the implementation phase, but it's not fully functional yet.
As for the SEO game, the update just changes the importance of some variables within the Google algorithm as mentioned above.
But if you have not done anything "blackhat" then you will be perfectly fine.
Best of luck,
- Dan Molano
Hey Daniel,
I did notice that rankings have changed. It seems that "Caffeine has been implemented.
Previously, you showed up 2nd for "Business Consulting", but a search I did yesterday showed you as number 1 in the results.
I'm curious, did you use your 100 backlink strategy to promote this site to its current position? If so, what pages did you point the backlinks to?
Do they point to the home page or pages within the site?
I'm in the process of testing your method, but my strategy would work best if I could have backlinks going to pages within my site but still achieve top rankings.
Thanks a lot.